What we collect

When you visit silkystrands.in we collect, broadly, three things:

• Order data: name, address, phone, email, order details, payment confirmation. Required to fulfil your order.
• Account data (optional): saved addresses, wishlist, order history.
• Behavioural data: cookies and analytics that tell us which pages were visited, on which device. We use this to improve the site, never to identify individuals.

How we use it

We use your data only to fulfil your order, send transactional updates (shipping, returns), and — if you opt in — send our monthly newsletter. We do not sell your data. We do not share it with third-party marketers.

Who we share it with

We share necessary data with:

• Payment processors: (Razorpay, Stripe) — for payment authorisation only.
• Shipping partners: (Bluedart, DHL) — name, address, phone for delivery.
• Analytics: (Google Analytics, anonymised) — for site improvement.

Cookies

We use essential cookies to keep your cart and session active. We use analytics cookies (anonymised) to understand site behaviour. You may decline non-essential cookies via the banner on first visit.

Your rights

Under the Digital Personal Data Protection Act 2023, you have the right to access, correct, and delete your personal data. Write to [email protected]. We respond within 7 business days.

Data retention

We keep order data for 7 years (as required by Indian tax law). Account data is kept until you ask us to delete it. Behavioural data is anonymised after 26 months.

For questions about this policy, write to [email protected].